British models Jourdan Dunn, Charlie France, Cara Delevingne, Seb Brice and Edie Campbell walked at the Burberry event in Beijing, the models had life sized holograms of themselves and transformed into snow, the show captured “the distinctive four British seasons of weather with a choreographed stereoscopic audio, visual and sensory experience connecting the physical and digital worlds.”
The event was held at the Beijing Television centre with over 1000 guest including Burberry CEO Angela Ahrendts, British actors Sam Claflin and Douglas Booth as well as Maggie Cheung, Shu Pei, Fan Bing Bing, Li Bing Bing, Won Bin, Chen Kun, Du Juan, Dou Xiao, Shang Wen Jie; Yan Ni; Jia Nai Liang, Rock Ji, Super VC, Philip Huang and VJ Zhu Zhu. You can watch the show here via Burberry.
“China is poised to reign as the world’s largest market for luxury goods by 2020, when sales are expected to exceed $100 billion, according to investment-research group CLSA Asia-Pacific Markets.” wsj
Image credit ChinaFotoPress